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INFOGRAPHIC: How Agencies Are Spending Online Media Budgets
Where are all these advertising media agencies putting their clients’ money into?
The Mobile Movement: Understanding Smartphone Consumers.
This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.
Seth Godin on the rapidly evolving media landscape and the future of Marketing.
- Marketing needs to be in responsible of what’s made
- The need to measure every bit of interaction
- The only asset that gets built online is permission marketing
Infographics: The Changing Scope Of Advertising.
In advertising, as in life, it seems the only constant is change. Innovative formats, new technologies and shifts in priorities mean there’s always something new and always something next in our ongoing quest to communicate with consumers. While tracking the trends of today and tomorrow takes extensive research and insight, MDG has compiled this data into an enlightening infographic that clearly paints a picture of advertising’s ongoing evolution.
via MDG
VivaKi’s Chief Innovation and Strategy officer on how traditional analog and digital communications are being replaced by the people network.
An interesting talk seen on Yahoo! Futurist with 5 concrete insights delivered by Rishad Tobaccowala for all marketeers.
Infographic: Ad Agency Bloodline. Just awesome.
The 411 on Advertising agencies, the media conglomerates who owns them and the history of how mergers and acquisitions went down since the beginning of time. An excellent infographic. Feast your eyes out!
via barbariangroup
Infographics: Copywriters…(Now you know)
Lamborghini Aventador - 3 minutes of epic car porn.
Well, i guess this is the way to market your car eh? Ferrari, the ball dust is in your court.
Queen’s day in Amsterdam Starring some of the Sid Lee folks.
I was in town for the next web conference last weekend and by luck of chance my trip coincided with the queen’s day festivities on Saturday. So here is a nice video capturing the spirit of Queen’s Day in Amsterdam which is basically an excuse for people to get pissed drunk at 1pm, not that im complaining. It was interesting to say the least..everyone was in orange and there were free concerts everywhere.
Try and catch 2012’s Queens day and you won’t regret it!
Moat is a search engine for banner ads. Pull up all of the banners for hundreds of brands, and see all of their mechanical details at well. Awesome research tool.
Some benefits
- Transparency - Ads are transient; viewable one second and gone the next. Moat Ad Search provides a single location to easily find ads running on the Web.
- Media Insights - Whether you’re an advertiser, a publisher or an agency, it’s helpful to understand what ads are running where as you formulate your own campaigns.
- Showcasing - Creative agencies need a forum to demonstrate the innovative work
theyhave done. - Business Development - If your website is selling advertising, you need to know which advertisers are buying and where they are running.
Johanna Blakley: Social media and the end of gender
Media and advertising companies still use the same old demographics to understand audiences, but they’re becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.
Via Bas Van Helvoort
Human Tetris - An interesting Facebook campaign by EastPak, the backpack company.
The brand’s Facebook game Spak, which you only get to see if you “Like” the page, lets you play a with your Facebook friends’ faces superimposed over the falling bodies.
The Eastpak brand is only active in Europe and China, which may explain why there are none of the “professional jumper, do not attempt” disclaimers you might expect to see in the U.S. The rough-and-tumble nature of the game no doubt underscores Eastpak’s brand promise: “Built to resist.”
Fun, fun and fun.
via Mashable
Crazy Japanese anime Interactive story telling campaign for INPES by DDB Paris
Japan 2014. Come into the life of Hiro, Koichi and Ren and interact with your webcam and facebook profile: Attraction. You as viewer receive prompts to help the characters in their adventures via motion or color recognition with your webcam. All in manga style in this 10 minute adventure. During this adventure it becomes clear that the story is about the struggle to resist the influence of friends and later on about tobacco addiction. Attraction is a campaign from INPES, the French National Institute for Prevention and Health Education. It was launched November 16. At the end the viewer can choose to learn about the manipulation of the tobacco industry related to tobacco addiction and existing aid to stop smoking. via oscocio
If desired a personalized coaching is available. The manga is also available for download.
