This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.
Seth Godin on the rapidly evolving media landscape and the future of Marketing.
VivaKi’s Chief Innovation and Strategy officer on how traditional analog and digital communications are being replaced by the people network.
An interesting talk seen on Yahoo! Futurist with 5 concrete insights delivered by Rishad Tobaccowala for all marketeers.
Lamborghini Aventador - 3 minutes of epic car porn.
Well, i guess this is the way to market your car eh? Ferrari, the
ball dust is in your court.
Queen’s day in Amsterdam Starring some of the Sid Lee folks.
I was in town for the next web conference last weekend and by luck of chance my trip coincided with the queen’s day festivities on Saturday. So here is a nice video capturing the spirit of Queen’s Day in Amsterdam which is basically an excuse for people to get pissed drunk at 1pm, not that im complaining. It was interesting to say the least..everyone was in orange and there were free concerts everywhere.
Try and catch 2012’s Queens day and you won’t regret it!
Media and advertising companies still use the same old demographics to understand audiences, but they’re becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.
Via Bas Van Helvoort
Human Tetris - An interesting Facebook campaign by EastPak, the backpack company.
The brand’s Facebook game Spak, which you only get to see if you “Like” the page, lets you play a with your Facebook friends’ faces superimposed over the falling bodies.
The Eastpak brand is only active in Europe and China, which may explain why there are none of the “professional jumper, do not attempt” disclaimers you might expect to see in the U.S. The rough-and-tumble nature of the game no doubt underscores Eastpak’s brand promise: “Built to resist.”
Fun, fun and fun.